APs Social selling points

Summarizing the ROI with social selling!

Nearly 63 percent of sales professionals say social selling has become one of the keys to closing deals.

A social selling initiative undertaken by IBM increased sales by nearly 400 percent.

As far as social selling goes, there are many other impressive numbers to look at:

According to a LinkedIn survey, 90 percent of top sales people use social selling.
At the same time, cold calling has a success rate of a mere 2.5 percent.
More than 60 percent of sales professionals who don’t use social tools miss their quota.
Almost 55 percent of all buyers do their research by visiting social media channels.